OUR LOCAL IMPACT
Design that makes a difference.
At Soul + Story, every staging project is more than just design; it’s a conscious contribution to our community and the planet. We prioritize sustainable choices by sourcing secondhand, locally-made, and eco-friendly furniture and décor. Every piece tells the story that we are `supporting local artists and businesses, reducing waste, and then going full circle by giving pre-loved items another life through resale or charitable donations. With each home we stage, we create beauty, boost local economies, and champion environmentally responsible practices, proving that thoughtful design can have a lasting positive impact.
OUR MISSION
To elevate the home buying and selling experience by staging with intention, honoring sustainability, supporting local artisans, and fostering emotional connection, so every transaction becomes a thoughtful transition.
OUR VISION
To be New England’s leading soulful staging studio: where authenticity leads design, community fuels inventory, and sustainability is standard practice.
OUR VALUES
Intentionality: Design choices always serve the home’s emotional narrative.
Authenticity: We curate pieces and stories, never generic sameness.
Sustainability: We prioritize secondhand, local makers, and low-waste sourcing.
Community: We circulate value to local artisans, consignors, and small businesses.
Professionalism: Clear communication, reliable delivery, and measurable results.
OUR LEGACY
Soul + Story is more than a staging company; it is a small business with a big, quiet mission: to shift how homes are valued and presented so that selling becomes a thoughtful rite of passage, not a transactional erasure. By investing in local makers, minimizing waste, and staging with empathy, we return dignity to the selling process and invite buyers into homes that already feel meaningful.
We measure success in dollars and days on market, yes, but also in the slow accumulation of neighborhood goodwill, the livelihoods supported across makers and consignors, and the gentle return of meaning to domestic spaces. Soul + Story will demonstrate that intentionality and profitability are not opposites; they are complementary forces that, when aligned, create beautiful, sustainable outcomes for homeowners and communities alike.
WHO WE ARE
Hannah & Jared Cole
We’re a husband and wife team who believe that beautiful spaces can do more than sell homes. They can strengthen communities and honor the planet we all share. Blending Hannah’s intuitive ability to read the energy of a room with Jared’s meticulous eye for detail, we’ve created a staging business that’s as soulful as it is sustainable.
Every project we take on is rooted in our local community. We source furnishings and decor from nearby artisans, vintage shops, and sustainable suppliers, each piece chosen with care and intention. Our goal is to design spaces that feel alive, welcoming, and balanced so buyers not only see the home’s potential, but feel its story.
This work is more than a business for us. It’s the foundation from which our family continues to grow, expand, and give back. What began as a shared passion for creating harmony in our own home has evolved into a mission to help others do the same throughout our community and the greater Northeast.
